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Dubai Shopping Festival 2025-26: Best Guide for Shoppers & Travelers

drone and fireworks show over Dubai skyline during dubai shopping festival 25-26 at night

Dubai Shopping Festival 2025-26: Your Ultimate Guide

The Dubai Shopping Festival 2025-26 (DSF 2025-26) is one of the most exciting winter events in the world. Every year, Dubai turns into a massive shopping and entertainment hub, attracting millions of visitors. From huge discounts and luxury raffles to concerts, drone shows, and night festivals, DSF offers a complete holiday experience for shoppers and travelers.

Dubai shopping festival 2025-26

If you are planning to visit Dubai this winter or want the best shopping deals, this guide covers everything you need to know.

What is the Dubai Shopping Festival (DSF)?

The Dubai Shopping Festival is an annual retail and entertainment event organized by Dubai’s tourism and retail authorities. It combines shopping, tourism, culture, and entertainment into one long festival season.

During DSF, visitors can enjoy:

  • Huge discounts across almost all retail sectors
  • City-wide shopping offers in malls and souks
  • Live entertainment, concerts, and cultural shows
  • Fireworks, drone shows, and night festivals
shoppers walking outside the dubai mall during dsf sale in december

DSF is not just about shopping — it’s a complete winter festival experience.

When is Dubai Shopping Festival 2025-26?

The Dubai Shopping Festival 2025-26 will run from:

5 December 2025 to 11 January 2026

Dubai festival city mall exterior decorated with lights for dsf night festival

This means a 38-day festival, making it one of the longest shopping festivals in the world. It takes place during Dubai’s winter season, which is the best time to visit due to pleasant weather, outdoor events, and festive vibes across the city.

Deals, Discounts & Raffles at DSF 2025-26

One of the biggest attractions of DSF is the massive discounts offered across all retail sectors.

Huge Discounts

Shoppers can enjoy discounts ranging from 25% to 90% on:

  • Fashion and clothing
  • Electronics and gadgets
  • Gold and jewellery
  • Beauty and cosmetics
  • Home décor and lifestyle products

Both international brands and local stores participate, making it perfect for all budgets.

Mega Raffles & Prize Draws

DSF is also famous for its raffles. By shopping during the festival, visitors can win:

  • Luxury cars
  • Gold bars and jewellery
  • Cash prizes
  • High-value shopping vouchers
Luxury cars on Display during DSF auto season 2025 on dubai

These raffles add extra excitement to the shopping experience.

Entertainment: Concerts, Drone Shows & Night Festivals

DSF 2025-26 is not only about shopping — entertainment plays a major role.

Live Concerts & Performances

Throughout the festival, Dubai hosts:

  • Live concerts by regional and international artists
  • Cultural shows and street performances
  • Family-friendly entertainment events

Drone Shows & Fireworks

One of the highlights of DSF is the spectacular drone-powered night shows, often combined with fireworks. These shows light up Dubai’s skyline and are among the most photographed moments of the festival.

Night Festivals & Pop-Up Events

Special DSF night events allow visitors to enjoy:

  • Late-night shopping
  • Food markets and cafés
  • Outdoor pop-up stalls
  • Music, DJs, and festive lighting

Top Shopping Spots During DSF

Major Shopping Malls

Dubai’s large malls offer:

  • Luxury brands
  • Entertainment zones
  • Dining and nightlife options
    All under one roof, making shopping comfortable and enjoyable.

Traditional Souks

For a cultural shopping experience, visit:

  • Gold Souks
  • Spice and textile markets
    These are perfect for souvenirs, gifts, and traditional items.

Pop-Up & Design District Markets

These markets focus on:

  • Local designers
  • Unique products
  • More affordable shopping options

Best Time to Visit & Planning Tips

Best Time to Visit

  • Early December: Early-bird deals and fewer crowds
  • Late December to Early January: Peak festival time with the best events and nightlife
  • End of Festival (January): Clearance sales and last-minute bargains

Planning Tips

  • Book flights and hotels early (high demand season)
  • Set a shopping budget in advance
  • Make a shopping list and compare prices
  • Keep track of flash sales and limited-time offers

Final Thoughts

The Dubai Shopping Festival 2025-26 is the perfect combination of shopping, entertainment, and travel. Whether you are looking for luxury brands, budget deals, cultural experiences, or unforgettable night shows, DSF delivers everything in one festive season. Plan ahead, shop smart, and enjoy Dubai at its best.